A region of 1000 years of history. The birthplace of Shakespeare. The home of Rugby. Creators of world-class makers and creators from literature to automotive.
The wider West Midlands region is a geographically diverse area, which makes it such an exceptional place to visit. From the central urban towns and cities to the rural counties of Warwickshire, Worcestershire, Herefordshire, Shropshire and Staffordshire. You’ll find exciting and vibrant experiences for all to enjoy.
A region of beauty. The longest river in the UK, the River Severn, runs through the region, surrounded by our unique canal network that spans the whole of the West Midlands. Our infamous waterways provide unique experiences whether that’s travelling by narrowboat or canal side walking tours. Visits can also enjoy the Ironbridge Gorge, a UNESCO World Heritage Site. The region is also home to five areas of Outstanding Natural Beauty, from the Malvern Hills to Cannock Chase. Visitors can take in the beauty of the region through a variety or walking and cycling experiences. Alternatively, for a truly unique adventure, visitors can take in the sights of the region via the Severn Valley Railway.
A region of rich history and heritage. Warwickshire is home to the town of Stratford upon Avon, the birthplace of William Shakespeare, where visitors can experience first-hand the rich history and heritage of this region. For family days out, visitors can enjoy immersive experiences and activities at Warwick Castle and Wroxeter Roman City in Shropshire, once the 4th largest Roman city in Britain.
A region of makers and innovators. Redditch in Worcester was once the needle making capital of the world, which visitors can experience up close at the Forge Mill Needle Museum. Rugby in Warwickshire is the birthplace of the game. Experience rugby's greats and the moments that defined the sport at the new, state-of-the-art World Rugby Hall of Fame.
A region that creates thrill seeking experiences. The West Midlands is home to two iconic theme parks, Alton Towers and Drayton Manor, amongst other adventurous activities like the Snow Dome and Go Ape. Or try the Triumph Motorcycle experience in Nuneaton, where visitors will get the full story on how these iconic motorcycles are made and get up close to some of the most iconic Triumphs of all time.
With great connections from core cities and towns, it’s easy for visitors to enjoy the breadth of what’s on offer across the whole region.
For more inspiration of the best regional experiences visit our Inspire Me section.
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