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Winter Glow

Three Counties Showground, Malvern, Worcestershire, WR13 6NW
Winter Glow's signature Cathedral Arch


Winter Glow is preparing to launch a brand-new regional winter wonderland this Christmas at the Three Counties Showground in Worcestershire.

Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter. There is so much on offer from daily fun and extra special twilight experiences and night-time entertainment to a wintery themed Illuminated Light Trail, 120ft Observation Wheel, Indoor Ice Rink and bespoke personalised Santa Experiences.

Visitors can skate along on the one of the region's largest real ice rinks and take a break with a steaming hot chocolate or grab a light lunch from the indoor Skate Cafe. Then head on out on the sparkling new light trail, as it winds across the showground, with giant illuminations designed and created by local artists, specifically for Winter Glow. Thrill seekers can also soar upwards, to see the Malvern skyline like never before on the giant Observation Wheel!

Families will enjoy a special trip to Santa on the Arctic Express land train, which will transport you from the main gate station for a traditional and personalised visit to see the big man himself. Meet Santa Claus in Father Christmas's cosy cabin, surrounded by his friendly elves, who have been busy making presents and gifts for all the visiting children and don't forget to taste one of Mrs Claus' freshly baked cookies as you leave.

Winter Glow is a festive celebration, which starts in mid-November with the opening of the Ice Rink, followed by the Illuminated Light Trail, alongside Malvern's first giant Observation Wheel and finally personalised Santa Experiences running throughout December. With a magical mix of festive fun, the countdown to Christmas has begun!

Please note that ticket prices vary in terms of attraction, date and time.

Book Tickets


Map & Directions

Public Transport Directions


To get here just follow the brown signs from all main routes. There's free parking at the showground.


The closest train station is Great Malvern Station.

Tel: 07974247866

Add Winter Glow to your Itinerary

Opening Times

12 Nov 2021 - 9 Jan 2022
Monday - Sunday10:00 - 21:00

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