There are 14 categories open for applications and you can apply for as many categories as you wish, subject to the eligibility criteria.
The overall winners of these categories at the local level (WMTA) are automatically put forward for national judging, culminating in the national VisitEngland Awards for Excellence event.
You must enter your local tourism awards competition for the opportunity to progress to national judging.
Cross sector categories, open to all business types:
Accessible & Inclusive Tourism Award
Recognises tourism businesses providing truly memorable visitor experiences for everyone, particularly those with accessibility requirements, and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
Ethical, Responsible & Sustainable Tourism Award
Recognises tourism businesses committed to being sustainable, responsible and ethical in how they operate and interact with customers, the wider community and the environment.
View the eligibility criteria here
New Tourism Business Award
Recognises high performing new tourism businesses, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development.
View the eligibility criteria here
Resilience and Innovation Award **NEW for 2021/22
Recognises businesses within the tourism industry who have demonstrated innovation, resilience and adaptation, along with support for their local communities, during the COVID-19 pandemic.
View the eligibility criteria here
Business type categories:
B&B and Guest House of the Year
Recognises bed & breakfast and guest house businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
Camping, Glamping and Holiday Park of the Year
Recognises holiday parks, sites and villages providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
Experience of the Year
Recognises providers of truly memorable and immersive activities for visitors to participate in.
View the eligibility criteria here
Large Hotel of the Year
Recognises full service hotels providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
Small Hotel of the Year
Recognises small serviced accommodation businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
Self-Catering Accommodation of the Year
Recognises self-catering accommodation businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
Pub of the Year
Recognises pubs that make a significant contribution to tourism in their area, with a food and drink offering that includes quality locally sourced produce.
View the eligibility criteria here
Taste of the West Midlands
Recognises businesses within the tourism industry that offer food, beverage and service innovation and excellence.
View the eligibility criteria here
Large Visitor Attraction of the Year
Recognises large visitor attraction businesses providing truly memorable visitor experiences and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
Small Visitor Attraction of the Year
Recognises small visitor attraction businesses providing truly memorable visitor experiences and demonstrating excellence across every aspect of the business.
View the eligibility criteria here
