Why apply?
Increase your PR opportunities
- Success at the awards presents an opportunity to gain valuable press coverage across local, regional and potentially national outlets
- Social media graphics will be provided to our winners to allow you to promote your success across your marketing communications
Potential for national recognition
- Gold and Silver winners of the WMTA will automatically be put forward to the national VisitEngland Awards for Excellence
- Opportunity to be recognised by potential customers as one of the best tourism businesses in the country
- National winners are promoted across VisitEngland’s consumer communication channels
Improve your business
- Feedback from the judges on your application may highlight areas for improvement
- Competing against other businesses across the region can give you a benchmark and a tangible level of success to aim for
Gain a competitive edge
- Being an award winner will give you a unique selling point and help you to stand out from your competitors
- Consumer confidence can be raised through an official endorsement and trusted logo
Celebrate with and motivate your team
- Being an award winner could increase staff motivation, give them a feeling of pride for their workplace and help attract other high quality employees
- The awards are a great opportunity to reward your staff and recognise their contribution to the business
- Enjoy your success and celebrate with your staff and other businesses across the area
