Travel Trade

Welcome to the heart of England. Discover a region of unique and exciting experiences, a place where visitors are welcomed into a youthful, diverse culture and made to feel at home from the very start. A destination that prides itself on a rich history, where urban meets the great outdoors and keeps visitors coming back time and time again to explore.

Discover and enjoy our dynamic cities, which are bursting with an eclectic mix of heritage, sport, music, design, architecture, food & drink and festivals. A region that has been making its mark with endless ways to tell our story. The birthplace of Shakespeare and the heart of England’s waterways network.

There has never been a greater time to explore what England’s Heartland has to offer. With Coventry being awarded the UK City of Culture 2021, the region playing host to the Birmingham Commonwealth Games 2022 and so many unbelievable key milestones, major events and new openings, the time is now!

How we can support you...

Our aim is to boost tourism to the heart of England.
The West Midlands Growth Company, on behalf of Destination Management Organisations (DMOs) across the heart of England, provides a variety of support to travel trade buyers and the industry.

So if you are looking for new, emerging experiences, famous attractions and quality accommodation in an undiscovered destination, then please get in touch with our team who will be more than happy to help, whatever the enquiry.

Support includes:
 

• Introductions to local attraction and accommodation suppliers and activity ground handlers.
   
• Toolkit of content to help promote and sell the destination (including images and videos).
   
• Inspirational itinerary development and planning, specific to customer interests and needs for FIT and Groups.
   
• Familiarisation trip ideas and planning support for staff and B2B clients across the region.